Overview: What is Unknown Pleasures Records?

In December 2013, franco-spanish artist, DJ, musician and singer, Pedro (aka HIV+) found a new music label called Unknown Pleasures Records for to promote cold wave, post punk, minimal wave, synthwave, neo shoegaze, techno po, EBM & new industrial music.
These days, too many music labels churn out music in order to sell soap, clothes, cars or perfume. We spit from a great height on the idea of a system that reduces music to a minor role.
Music is an art-form, and its independence is essential in order to be able to offer up authentic artists, who operate from beyond the scope of any business propositions and sclerotic production lines.
Unknown Pleasures Records is the answer to the lifelessness and mediocrity of the current music scene. If you like true alternative music buy there:

http://hivmusic1.bandcamp.com/

List of the artists featured on Unknown Pleasures Records : Alan Vega (Suicide), Gabi Delgado (DAF), Jurgen Engler (Die Krupps), Dirk Da Davo (Neon Judgement), Richard 23 & Patrick Codenys (Front 242), Marc Hurtado (Etant Donnés), Arturo Lanz (Esplendor Geometrico), David Carretta, Dirk Ivens & Eric Van Wonterghem (Absolute Body Control / Monolith), The Horrorist, Haujobb, Position Parallèle, John Lord Fonda & Veronika Nikolic, Dominik Nicolas (ex-Indochine), Marc Collin (Nouvelle Vague), Mike Theis (Paris, Gyrls), Radical G, Neon Electronics, Mlada Fronta, Növö, Millimetric, Adàn & Ilse, Theremynt, Franck Kartell, Black Egg, Norma Loy, In Death It Ends, In Aeternam Vale, Sonic Area, Dead Sexy Inc, Adriano Canzian, Hausfrau, Distel, The Present Moment, Fluxus, Zarkoff, Alek Drive, Japan Suicide, European Ghost, Love In Prague, Maman Küsters, Adriano Canzian, Vision Fantom, Normotone, Follow Me Not, Wendy Bevan, Monolog, Iron Court, HIV+, Vogue Noir, Baroque, Mr Nô , Der Himmel Uber Berlin, Blind Delon, La Main, Ono Scream, Secret Sight, The Raudive, The Shyness Of Strangers, Grand ((O)) Signal, Dave Inox, Secret Sight and many more.

Unknown Pleasures Records is an established record label operating within the global electronic music market. Based out of France, this imprint plays a vital role in connecting music producers with electronic music enthusiasts, DJs, and streaming audiences worldwide. Through curated releases, digital distribution, and targeted promotion, the label works continuously to build a distinct musical brand and foster emerging artist talent.

📍 Location & Base: France. 2013 – present

Sound Profile and Genres Released

Understanding the sonic identity of Unknown Pleasures Records is crucial before pitching your music. The label focuses heavily on signature underground and commercial electronic soundscapes, maintaining high standards for composition, rhythm, and overall production value.

The primary music genres and styles released by this imprint include:

• Electronica
• Rock

Tracks considered for release generally share key elements: dynamic build-ups, strong dancefloor appeal, punchy drums, balanced low-end frequencies, and a distinct melodic or rhythmic motif that sets them apart from standard productions.

Complete Guide: How to Submit Demos

Submitting your unreleased tracks to the A&R team at Unknown Pleasures Records requires careful preparation. Record labels receive dozens of submissions daily, so presenting your demo professionally significantly increases your chances of getting noticed and signed.

1. Technical Track Preparation

• Finish Your Track Completely: Do not send unfinished loops, rough ideas, or work-in-progress clips. Only submit fully arranged, structured tracks ready for release consideration.
• Mixdown Quality: Ensure proper headroom (around -3dB to -6dB), crisp highs, and clear separation between instruments. Clean mixes grab A&R attention immediately.
• Audio Format: Use private streaming links such as SoundCloud or Box/Dropbox. Ensure tracks are downloadable if requested by the label.

2. Pitching Email Best Practices

• Personalize Your Message: Address the A&R team properly. Avoid generic template emails or mass CC/BCC sends, which are often automatically filtered out as spam.
• Include Essential Details: Briefly introduce yourself, mention 2–3 of your strongest unreleased tracks, and include your social media or Spotify artist profile links.
• Respect Privacy Settings: Always keep your SoundCloud playlist or track set to Private. Independent labels strictly prefer exclusive, unreleased music.

What Happens After You Submit Your Demo?

Once your demo is sent, the A&R (Artists and Repertoire) team evaluates the track based on musical fit, production quality, and current release schedules. Due to high submission volumes, response times can vary from a few days to several weeks.

If your track is accepted, representatives will reach out with a contract offer covering release schedules, master rights, revenue splits, and promotional plans across major streaming platforms like Beatport, Spotify, Apple Music, and YouTube.

Official Contacts & Digital Channels

Use the verified contacts and official platforms below to connect with Unknown Pleasures Records for demo submissions, licensing inquiries, and business communications:

Demo & A&R Contacts:

• General contact: penasrobles.pedro@free.fr [Email Verified]
• Demo email to A&R: penasrobles.pedro@free.fr [Email Verified]

Official Websites & Social Profiles:

Stream Music Catalog

Explore recent releases and signature tracks directly through the official streaming players below:

Catalog & Latest Discography

To explore the newest releases, EPs, and compilation albums from Unknown Pleasures Records, we recommend browsing their official streaming profiles and digital stores. Analyzing a label’s recent discography is essential for producers to understand their current sound direction, mixdown standards, and release frequency before pitching music.

• Beatport Catalog: Check the official Unknown Pleasures Records Beatport Store for high-quality WAV/AIFF downloads, charts, and new releases.
• SoundCloud Channel: Stream track teasers, podcast episodes, and previews on SoundCloud.

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