Overview: What is Fade Records?
Fade Records was created out of necessity in 1993. At the helm is American DJ Chris Fortier. Chris and studio partner, Neil Kolo, needed an outlet to release the tracks they were producing together. With not many options in the States, it seemed obvious to start a label and create the opportunities themselves. The first release was in 1994 called "…For All the People". This track gave them a voice and platform for the future productions. The next three tracks, "All I Got", "Separation" and "So Good" were more highly praised and received heavy support from the biggest DJs out there, including Sasha & John Digweed. Equal support came from the dance music press in Mixmag, NME and DJ Mag. This put the duo on the map and started every label in the UK and USA demanding their talents for remix duties. After several years of building their profile through remixes and the odd single, Chris wanted to re-launch the label in the hopes to help discover and cultivate new talent from America helping launch careers with releases from Android Cartel (aka Dance Spirit), Maher Daniel, Approved Electronic Device, Extended Play, Atnarko, Mobius Strum, Conecte, One Of Them, JAK, Sergio Vilas, Andromo, Gabriel I, Signal Deluxe, Rey Aguilar, Sage Armstrong, Steve Porter and many more. The sound of the label morphs and evolves with Chris Fortier’s own musical sound & growth. Always with an ear deep in the underground; Past, present and future, the label is as strong as ever, gaining new legions of fans and having great success worldwide passing two decades.
Fade Records is an established record label operating within the global electronic music market. this imprint plays a vital role in connecting music producers with electronic music enthusiasts, DJs, and streaming audiences worldwide. Through curated releases, digital distribution, and targeted promotion, the label works continuously to build a distinct musical brand and foster emerging artist talent.
Sound Profile and Genres Released
Understanding the sonic identity of Fade Records is crucial before pitching your music. The label focuses heavily on signature underground and commercial electronic soundscapes, maintaining high standards for composition, rhythm, and overall production value.
The primary music genres and styles released by this imprint include:
- Electronic Music – Contemporary club tracks engineered for festivals and venue sound systems.
- House & Techno Variations – Rhythmic, groove-heavy compositions with professional sound design.
Tracks considered for release generally share key elements: dynamic build-ups, strong dancefloor appeal, punchy drums, balanced low-end frequencies, and a distinct melodic or rhythmic motif that sets them apart from standard productions.
Complete Guide: How to Submit Demos
Submitting your unreleased tracks to the A&R team at Fade Records requires careful preparation. Record labels receive dozens of submissions daily, so presenting your demo professionally significantly increases your chances of getting noticed and signed.
1. Technical Track Preparation
- Finish Your Track Completely: Do not send unfinished loops, rough ideas, or work-in-progress clips. Only submit fully arranged, structured tracks ready for release consideration.
- Mixdown Quality: Ensure proper headroom (around -3dB to -6dB), crisp highs, and clear separation between instruments. Clean mixes grab A&R attention immediately.
- Audio Format: Use private streaming links such as SoundCloud or Box/Dropbox. Ensure tracks are downloadable if requested by the label.
2. Pitching Email Best Practices
- Personalize Your Message: Address the A&R team properly. Avoid generic template emails or mass CC/BCC sends, which are often automatically filtered out as spam.
- Include Essential Details: Briefly introduce yourself, mention 2–3 of your strongest unreleased tracks, and include your social media or Spotify artist profile links.
- Respect Privacy Settings: Always keep your SoundCloud playlist or track set to Private. Independent labels strictly prefer exclusive, unreleased music.
🎛️ Need Professional Mix & Mastering for Your Demo?
Before emailing your unreleased tracks, ensure your sound quality stands out against hundreds of daily demo submissions. Get club-ready sound with professional mixing and mastering.
What Happens After You Submit Your Demo?
Once your demo is sent, the A&R (Artists and Repertoire) team evaluates the track based on musical fit, production quality, and current release schedules. Due to high submission volumes, response times can vary from a few days to several weeks.
If your track is accepted, representatives will reach out with a contract offer covering release schedules, master rights, revenue splits, and promotional plans across major streaming platforms like Beatport, Spotify, Apple Music, and YouTube.
Official Contacts & Digital Channels
Use the verified contacts and official platforms below to connect with Fade Records for demo submissions, licensing inquiries, and business communications:
Official Websites & Social Profiles:
Catalog & Latest Discography
To explore the newest releases, EPs, and compilation albums from Fade Records, we recommend browsing their official streaming profiles and digital stores. Analyzing a label’s recent discography is essential for producers to understand their current sound direction, mixdown standards, and release frequency before pitching music.
- Beatport Catalog: Check the official Fade Records Beatport Store for high-quality WAV/AIFF downloads, charts, and new releases.
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Are you looking to submit demos to more record labels similar to Fade Records? Browse through our Find My Labels directory to discover active record labels filtered by genre, submission status, contact emails, A&R links, and location.
