Overview: What is Supermarket?

Supermarket Records is part of the new generation of labels pushing and breaking through new producers/artists and aims to provide the worlds finest DJ’s with solid, peak time tracks from the crème of up-coming talent.

The label is founded by JJ Mullor, which was established in the Spain winter 2010.

With support for the best Deejays & producer around the world as Roger Sanchez, Erick Morillo, Manuel De La Mare, Jesse Voorm, Stonebridge, Olav Basoski, Niko Di Luka, Federico Scavo, Joe T Vannelli, DJ Wady, Jewel Kid, Luca Ricci, Aga Heller, Danny Verde, Markus Schulz, Peter Gelderblom, Dj Chus, Jerry Ropero, and many more. Supermarket is setting the standards high with in just under a year of releasing.

Musically Supermarket will be trying to keep the horizons as broad as possible as there will be various sides to the label that will cover house, from tech to deep, acid and big room.

For Supermarket, working to promote the label and its artists, is the most important, along with musical quality.
So in a very short time have seen the results, with +30 Beatport TOP's

Also include some of his tracks on several radio stations charts worldwide.

Supermarket has recognized producers, including: JJ Mullor, Lexvaz, Jerry Ropero, Clubworxx, Coqui Selection, Dani Sbert, Lucas Reyes, David Spritz, Cedric Vian, Pavle, Danito, Laera, Rico Martinez, Lexvaz, Dany Cohiba, Christian Exploited, Albert Aponte, Voltereto, JamLimmat and many more.
Furthermore, each time they join a team of new producers coming out of Spain, countries like Russia, Germany, Austria, UK, Chile, Brazil, etc …

Supermarket is defiantly a label to watch out for in the coming years.

In 2011, Supermarket expands, and born Supermarket Unlimited, a sub-label with which expands its musical offerings and allows for new producers

For all these reasons and more, Supermarket has positioned itself as a label to be considered for their hard work and high quality music.

Supermarket is an established record label operating within the global electronic music market. this imprint plays a vital role in connecting music producers with electronic music enthusiasts, DJs, and streaming audiences worldwide. Through curated releases, digital distribution, and targeted promotion, the label works continuously to build a distinct musical brand and foster emerging artist talent.

Sound Profile and Genres Released

Understanding the sonic identity of Supermarket is crucial before pitching your music. The label focuses heavily on signature underground and commercial electronic soundscapes, maintaining high standards for composition, rhythm, and overall production value.

The primary music genres and styles released by this imprint include:

• Electronic Music – Contemporary club tracks engineered for festivals and venue sound systems.
• House & Techno Variations – Rhythmic, groove-heavy compositions with professional sound design.

Tracks considered for release generally share key elements: dynamic build-ups, strong dancefloor appeal, punchy drums, balanced low-end frequencies, and a distinct melodic or rhythmic motif that sets them apart from standard productions.

Complete Guide: How to Submit Demos

Submitting your unreleased tracks to the A&R team at Supermarket requires careful preparation. Record labels receive dozens of submissions daily, so presenting your demo professionally significantly increases your chances of getting noticed and signed.

1. Technical Track Preparation

• Finish Your Track Completely: Do not send unfinished loops, rough ideas, or work-in-progress clips. Only submit fully arranged, structured tracks ready for release consideration.
• Mixdown Quality: Ensure proper headroom (around -3dB to -6dB), crisp highs, and clear separation between instruments. Clean mixes grab A&R attention immediately.
• Audio Format: Use private streaming links such as SoundCloud or Box/Dropbox. Ensure tracks are downloadable if requested by the label.

2. Pitching Email Best Practices

• Personalize Your Message: Address the A&R team properly. Avoid generic template emails or mass CC/BCC sends, which are often automatically filtered out as spam.
• Include Essential Details: Briefly introduce yourself, mention 2–3 of your strongest unreleased tracks, and include your social media or Spotify artist profile links.
• Respect Privacy Settings: Always keep your SoundCloud playlist or track set to Private. Independent labels strictly prefer exclusive, unreleased music.

What Happens After You Submit Your Demo?

Once your demo is sent, the A&R (Artists and Repertoire) team evaluates the track based on musical fit, production quality, and current release schedules. Due to high submission volumes, response times can vary from a few days to several weeks.

If your track is accepted, representatives will reach out with a contract offer covering release schedules, master rights, revenue splits, and promotional plans across major streaming platforms like Beatport, Spotify, Apple Music, and YouTube.

Official Contacts & Digital Channels

Use the verified contacts and official platforms below to connect with Supermarket for demo submissions, licensing inquiries, and business communications:

Official Websites & Social Profiles:

Catalog & Latest Discography

To explore the newest releases, EPs, and compilation albums from Supermarket, we recommend browsing their official streaming profiles and digital stores. Analyzing a label’s recent discography is essential for producers to understand their current sound direction, mixdown standards, and release frequency before pitching music.

• Beatport Catalog: Check the official Supermarket Beatport Store for high-quality WAV/AIFF downloads, charts, and new releases.

Discover More Electronic Music Labels

Are you looking to submit demos to more record labels similar to Supermarket? Browse through our Find My Labels directory to discover active record labels filtered by genre, submission status, contact emails, A&R links, and location.