Overview: What is Lower East?

"Lower East launched in the Summer of 2010. It was the result of a coming together of 3 likeminded friends: Cozzy D, Lee Brinx and Ed Kane (Kanio/Dexter Kane). All established members of the London scene in their own right, they combined forces to create a label with one simple ethos: quality electronic music. Whilst the idea itself is unified, the influences are vast. Disco, Techno, Garage, Hip-Hop, Drum and Bass, Jazz, 80's and Soul all inspire Lower East's subtle blend of 4/4 beats. Notable artists on Lower East include: Lee Foss, Gavin Herlihy, Uner, Nima Gorji, Pezzner, Richie Ahmed and Death on the Balcony."

Lower East is an established record label operating within the global electronic music market. this imprint plays a vital role in connecting music producers with electronic music enthusiasts, DJs, and streaming audiences worldwide. Through curated releases, digital distribution, and targeted promotion, the label works continuously to build a distinct musical brand and foster emerging artist talent.

Sound Profile and Genres Released

Understanding the sonic identity of Lower East is crucial before pitching your music. The label focuses heavily on signature underground and commercial electronic soundscapes, maintaining high standards for composition, rhythm, and overall production value.

The primary music genres and styles released by this imprint include:

• Electronic Music – Contemporary club tracks engineered for festivals and venue sound systems.
• House & Techno Variations – Rhythmic, groove-heavy compositions with professional sound design.

Tracks considered for release generally share key elements: dynamic build-ups, strong dancefloor appeal, punchy drums, balanced low-end frequencies, and a distinct melodic or rhythmic motif that sets them apart from standard productions.

Complete Guide: How to Submit Demos

Submitting your unreleased tracks to the A&R team at Lower East requires careful preparation. Record labels receive dozens of submissions daily, so presenting your demo professionally significantly increases your chances of getting noticed and signed.

1. Technical Track Preparation

• Finish Your Track Completely: Do not send unfinished loops, rough ideas, or work-in-progress clips. Only submit fully arranged, structured tracks ready for release consideration.
• Mixdown Quality: Ensure proper headroom (around -3dB to -6dB), crisp highs, and clear separation between instruments. Clean mixes grab A&R attention immediately.
• Audio Format: Use private streaming links such as SoundCloud or Box/Dropbox. Ensure tracks are downloadable if requested by the label.

2. Pitching Email Best Practices

• Personalize Your Message: Address the A&R team properly. Avoid generic template emails or mass CC/BCC sends, which are often automatically filtered out as spam.
• Include Essential Details: Briefly introduce yourself, mention 2–3 of your strongest unreleased tracks, and include your social media or Spotify artist profile links.
• Respect Privacy Settings: Always keep your SoundCloud playlist or track set to Private. Independent labels strictly prefer exclusive, unreleased music.

What Happens After You Submit Your Demo?

Once your demo is sent, the A&R (Artists and Repertoire) team evaluates the track based on musical fit, production quality, and current release schedules. Due to high submission volumes, response times can vary from a few days to several weeks.

If your track is accepted, representatives will reach out with a contract offer covering release schedules, master rights, revenue splits, and promotional plans across major streaming platforms like Beatport, Spotify, Apple Music, and YouTube.

Official Contacts & Digital Channels

Use the verified contacts and official platforms below to connect with Lower East for demo submissions, licensing inquiries, and business communications:

Official Websites & Social Profiles:

Catalog & Latest Discography

To explore the newest releases, EPs, and compilation albums from Lower East, we recommend browsing their official streaming profiles and digital stores. Analyzing a label’s recent discography is essential for producers to understand their current sound direction, mixdown standards, and release frequency before pitching music.

• Beatport Catalog: Check the official Lower East Beatport Store for high-quality WAV/AIFF downloads, charts, and new releases.

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