Overview: What is Serkal?

Serkal is an imprint forged on the premise of underground music. Maintaining a focus on artist development, the Serkal team has prioritized the releasing of quality music from the best upcoming and well established producers from around the globe . Founded by the NYC based nightlife entrepreneurs behind Sankeys Ibiza Robert Toma and Anthony Piacquadio and under the artistic command of Co-Founders Dave Rosario and Sebastian Oscilla Serkal as a project has been several years in the making. Serkal quickly emerged as a label on many leading DJs’ shortlists due to their unrelenting dedication to the underground niche and it’s next generation artists. Offering listeners an opportunity to purchase releases both digitally and on vinyl, Serkal stands as one of the few contemporary imprints that embraces the methodologies of old school record labels. Promising much more to be unveiled in the near future – which includes three Serkal showcases at Sankeys Ibiza in 2013 with plans to expand shortly after the summer season along with releases from countless international talents – Serkal has surged to the forefront of labels to look out for.

Serkal is an established record label operating within the global electronic music market. this imprint plays a vital role in connecting music producers with electronic music enthusiasts, DJs, and streaming audiences worldwide. Through curated releases, digital distribution, and targeted promotion, the label works continuously to build a distinct musical brand and foster emerging artist talent.

Sound Profile and Genres Released

Understanding the sonic identity of Serkal is crucial before pitching your music. The label focuses heavily on signature underground and commercial electronic soundscapes, maintaining high standards for composition, rhythm, and overall production value.

The primary music genres and styles released by this imprint include:

• Electronic Music – Contemporary club tracks engineered for festivals and venue sound systems.
• House & Techno Variations – Rhythmic, groove-heavy compositions with professional sound design.

Tracks considered for release generally share key elements: dynamic build-ups, strong dancefloor appeal, punchy drums, balanced low-end frequencies, and a distinct melodic or rhythmic motif that sets them apart from standard productions.

Complete Guide: How to Submit Demos

Submitting your unreleased tracks to the A&R team at Serkal requires careful preparation. Record labels receive dozens of submissions daily, so presenting your demo professionally significantly increases your chances of getting noticed and signed.

1. Technical Track Preparation

• Finish Your Track Completely: Do not send unfinished loops, rough ideas, or work-in-progress clips. Only submit fully arranged, structured tracks ready for release consideration.
• Mixdown Quality: Ensure proper headroom (around -3dB to -6dB), crisp highs, and clear separation between instruments. Clean mixes grab A&R attention immediately.
• Audio Format: Use private streaming links such as SoundCloud or Box/Dropbox. Ensure tracks are downloadable if requested by the label.

2. Pitching Email Best Practices

• Personalize Your Message: Address the A&R team properly. Avoid generic template emails or mass CC/BCC sends, which are often automatically filtered out as spam.
• Include Essential Details: Briefly introduce yourself, mention 2–3 of your strongest unreleased tracks, and include your social media or Spotify artist profile links.
• Respect Privacy Settings: Always keep your SoundCloud playlist or track set to Private. Independent labels strictly prefer exclusive, unreleased music.

What Happens After You Submit Your Demo?

Once your demo is sent, the A&R (Artists and Repertoire) team evaluates the track based on musical fit, production quality, and current release schedules. Due to high submission volumes, response times can vary from a few days to several weeks.

If your track is accepted, representatives will reach out with a contract offer covering release schedules, master rights, revenue splits, and promotional plans across major streaming platforms like Beatport, Spotify, Apple Music, and YouTube.

Official Contacts & Digital Channels

Use the verified contacts and official platforms below to connect with Serkal for demo submissions, licensing inquiries, and business communications:

Official Websites & Social Profiles:

Catalog & Latest Discography

To explore the newest releases, EPs, and compilation albums from Serkal, we recommend browsing their official streaming profiles and digital stores. Analyzing a label’s recent discography is essential for producers to understand their current sound direction, mixdown standards, and release frequency before pitching music.

• Beatport Catalog: Check the official Serkal Beatport Store for high-quality WAV/AIFF downloads, charts, and new releases.

Discover More Electronic Music Labels

Are you looking to submit demos to more record labels similar to Serkal? Browse through our Find My Labels directory to discover active record labels filtered by genre, submission status, contact emails, A&R links, and location.