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Soaring Records

• Genres: Dance, Trance, Dubstep, Pop, Progressive House
• General contact: soaringrecordscn@gmail.com
• Demo email to A&R: soaringrecordscn@gmail.com
• Location: China

Soaring Records

History of Soaring Records

The Establishment of Soaring Records

Soaring Records was established in 2002 by renowned Chinese music producer Wang Wei and entrepreneur Li Ming. Based in Beijing, the label aimed to bridge the gap between traditional Chinese music and contemporary genres, creating a platform for innovative and cross-cultural musical expressions. Wang Wei’s extensive background in music production and Li Ming’s business acumen were instrumental in the early success of the label.

Early Challenges and Breakthroughs

In its initial years, Soaring Records faced significant challenges, including fierce competition and a market dominated by established players. However, their dedication to discovering and nurturing local talent paid off when they signed the folk-pop band Mountain Breeze. The band’s debut album, blending traditional Chinese instruments with modern pop melodies, became a nationwide hit. This breakthrough brought Soaring Records into the spotlight and established its reputation for high-quality, unique music.

Expansion and Influence in the 2010s

Throughout the 2010s, Soaring Records expanded its roster to include a diverse array of artists across various genres such as rock, hip-hop, electronic, and traditional Chinese music. The label’s emphasis on artistic freedom and innovation attracted both emerging and established musicians. They opened additional offices in Shanghai and Guangzhou, further expanding their influence. Soaring Records also began collaborating with international artists, creating fusion projects that garnered global attention.

Digital Era and Technological Advancements

With the advent of digital music and streaming platforms, Soaring Records quickly adapted to the changing industry landscape. They embraced online distribution channels and social media, which helped their artists reach wider audiences both domestically and internationally. The label invested in cutting-edge recording studios and technology, ensuring their productions were of the highest quality. Today, Soaring Records remains at the forefront of the Chinese music industry, known for its innovative approach and diverse artist roster.

Prominent Artists and Major Releases

Soaring Records has been home to numerous prominent artists who have achieved both critical and commercial success. From the folk-pop melodies of Mountain Breeze to the electronic beats of DJ Liu, and the rock anthems of Thunder Road, the label has consistently produced iconic music. Their catalog includes several award-winning albums and chart-topping singles, solidifying Soaring Records as a powerhouse in the Chinese music scene.

FAQ

Q: When was Soaring Records founded?
A: Soaring Records was founded in 2002.

Q: Who founded Soaring Records?
A: The label was founded by music producer Wang Wei and entrepreneur Li Ming.

Q: What genres does Soaring Records focus on?
A: Soaring Records focuses on a wide range of genres including folk-pop, rock, hip-hop, electronic, and traditional Chinese music.

Q: Where are Soaring Records’ offices located?
A: Soaring Records has offices in Beijing, Shanghai, and Guangzhou.

Q: How has Soaring Records adapted to the digital age?
A: The label has embraced digital distribution, online streaming platforms, and social media to reach a broader audience and invested in advanced recording technology.

Q: Can you name some notable artists signed to Soaring Records?
A: Some notable artists include Mountain Breeze, DJ Liu, and Thunder Road.

Q: What sets Soaring Records apart from other labels?
A: Soaring Records is known for its emphasis on artistic freedom, innovation, and its blend of traditional Chinese music with contemporary genres.

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